Retail Expansion: Pristine Screen Now Live in 1,200+ Walmart Locations

Following a strong first quarter, Pristine Screen — JTB's electronics accessories brand — has completed a major national rollout, landing on shelves in more than 1,200 Walmart stores across the country. The brand's core product, an all-in-one screen cleaner and wipe set, is designed to keep phones, tablets, and laptops free of smudges and streaks without the mess of loose sprays or disposable wipes.

The expansion marks a significant milestone for a brand that entered the market focused on solving a small but universal frustration: dirty screens. Pristine Screen's compact, reusable format was built to appeal to shoppers looking for a simple, affordable fix they can keep in a bag, at a desk, or in a car — a positioning that has translated well into big-box retail, where impulse and convenience purchases matter.

Landing broad Walmart distribution is also a proof point for JTB's omnichannel model. Pristine Screen built early traction through marketplace and social channels before proving itself in physical retail, and the Walmart rollout gives the brand a national footprint that complements its existing presence on Amazon and other platforms. For JTB, it reinforces a pattern the company has repeated across its portfolio: validate a product with consumers first, then scale it into brick-and-mortar retail once demand is established.