With 15+ years of retail expertise, JTB Products is the multi-brand consumer products platform built for today's omni channel market — from live shopping to big-box retail, designed to scale.
JTB Products was founded by two retail insiders who understood what brands were missing — not just access to retailers, but a fully integrated platform to grow with them. After decades working inside the country's most demanding retail environments, Tyler Canfield and Brad Harper set out to build something different.
From day one, JTB Products was designed as a multi-brand consumer products engine. By combining deep buyer relationships, live shopping expertise, and world-class product development, the platform has driven over $15M+ in incremental sales within just 18 months of launch.
Today, JTB Products brands are sold across QVC, HSN, Walmart, Ulta, Amazon, and TikTok Shop — reaching millions of consumers through every channel that matters. The platform continues to grow, onboarding new brands built for modern retail and the live commerce era.
From concept to consumer, we build brands that perform at retail. Our team brings decades of product design, formulation, and manufacturing expertise to every launch— creating products engineered to sell and designed to last.
With 100+ live presentations across QVC, HSN, and TikTok Shop, our team knows how to tell a product story that converts. We produce, train, and deliver live commerce executions that drive real-time revenue.
We open doors others can't. With direct relationships at Walmart, Ulta, QVC, HSN, Amazon, and beyond, JTB Products navigates complex retail infrastructure to place brands where buyers are actively purchasing.
TikTok Shop, Amazon Live, and social-first campaigns built for the modern buyer. We align brand storytelling with platform algorithms and creator ecosystems to build audiences that buy — at scale and with intent.
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We find gaps in the market where consumer needs are under served and retail whitespace exists.
Our product development team builds solutions that perform on shelf, on screen, and in the hands of consumers.
Live Commerce provides immediate consumer feedback, sales data and product insights that help identify winners before broader omnichannel expansion.
We bring products to market simultaneously across retail, live shopping, marketplace, and social commerce.
JTB Products was founded by a team of retail, merchandising, product development, and operations professionals who recognized a common challenge in the consumer products industry: great product ideas often lacked the infrastructure needed to scale. By combining deep retail relationships, rapid product development capabilities, global sourcing resources, and omnichannel expertise, JTB has built a platform capable of launching, growing, and scaling brands across retail, marketplaces, live shopping, social commerce, and direct-to-consumer channels.
Tyler leads JTB’s retail growth strategy and omnichannel expansion initiatives. Leveraging more than 15 years of experience across QVC, HSN, national retail accounts, and live shopping platforms, he identifies market opportunities, develops channel strategies, and helps scale brands across retail, marketplaces, social commerce, and direct-to-consumer channels.
Brad oversees JTB’s product development engine, transforming ideas into consumer products built to succeed at retail and on-screen. With decades of experience in product design, sourcing, manufacturing, and commercialization, he leads development from concept through launch.
Jared brings a unique perspective as a former retail buyer and merchandising leader. His expertise in assortment planning, merchandising strategy, and retailer expectations helps ensure JTB products are designed to perform across multiple channels.
Nicole supports the operational execution behind JTB’s growing portfolio of brands. Working closely with leadership, she helps coordinate product launches, retailer onboarding, inventory planning, and internal project management to ensure initiatives move efficiently from concept to market.
Launched with a vision to build a portfolio of consumer brands with real retail infrastructure behind them.
Launched with a vision to build a portfolio of consumer brands with real retail infrastructure behind them.
Products debut across QVC, HSN, and national marketplace channels, reaching consumers at scale.
Distribution expands to Walmart, Ulta, Sam'sClub, Amazon, and CBS Deals across multiple brand categories.
Distribution expands to Walmart, Ulta, Sam's Club, Amazon, and CBS Deals across multiple brand categories.
TikTok Shop launch and creator eco system activation drives new consumer acquisition channels.
Products reach consumers across multiple countries as global distribution partnerships are established.
Products reach consumers across multiple countries as global distribution partnerships are established.
New brands and product categories added,cementing JTB's position as a multi-brand consumer products platform.
