Media Feature: JTB Products Named a Top Consumer Brand to Watch in 2025

JTB Products has been recognized as one of the fastest-growing multi-brand consumer platforms in a recent industry spotlight, earning a place among the top consumer brands to watch in 2025. The feature highlights the company's approach to building and scaling multiple brands under one operational platform, rather than betting on a single product line.

The recognition points to JTB's track record: since launching its first audio brand, Groovz, in 2022, the company has expanded into beauty, lifestyle accessories, personal safety, and electronics accessories, growing to eight brands sold across retail, live shopping, marketplaces, and social commerce. That expansion has been paired with tangible retail wins, including placements with QVC, HSN, Walmart, and Amazon, along with active distribution across four countries.

For JTB's leadership, the spotlight validates a strategy built around speed, consumer-first product development, and a willingness to move quickly from concept to shelf. Rather than positioning itself as a single-brand company chasing one hit product, JTB has framed itself as a platform — one built to identify white space in the market, launch products quickly, and scale the ones that resonate across every channel where consumers shop. The feature suggests that model is increasingly being recognized as a repeatable, scalable approach in the consumer products space, not just a one-off success story.